Fans of athletics will find all the relevant information and news about the biggest Swiss athletes and the hottest sporting events in the newly created UBS Athletics Content Hub. The new website allows users to experience athletics and guarantees athletes the attention they deserve for their achievements.​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌‍‌​‌‍​‌‌‌​‌‍‌‍​‌‍‌‌​​‍‍‌‍​‌‍‌‍‌​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‍​‌‍‌‌​​‍‍‌‍‌​‌‍​‌‌‌​‌‍‌‍​‌‍‌‌​​‍‍‌‍​‌‍‌‍‌​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​‌‍‌​‍​‍‌‍‍‌‌‌​‌‍‌‌‌‍‌‌‌‌‌​‌‍‌‌​​‌‍‌‌‌​​‍​​‌​​‍​‌​​‌‍​‍​​‌‍​‌​‍‌‍‍‌‌‌​‌‍‌‌‌‍‌‌​​‍​​‌​‌​​​​​‍​‌‌​‍​​​‍​‍​​‌​​‍​‍‌‌

Structured data

Due to the structured content and the cross-thematic cross-linking of information, the choice after a CMS evaluation quickly fell on the headless CMS "Dato". This greatly simplifies the handling of data records and makes data maintenance leaner and more efficient.

Attention to detail

The atmosphere during an athletics event is unique. It is impossible to reproduce the sizzle and emotions on a website. Nevertheless, it was very important to us to offer the users as emotional an experience as possible. In addition to large-scale image and video material, we also paid a lot of attention to small details. Page transitions, loading animations, hover effects and the dynamic scrolling behaviour pick up elements from the world of athletics and thus create small moments of surprise.