In an evolving industry such as jewelry, new brands and items emerge every day. With this, the need for a flexible and scalable platform was clear when it came to upgrading the website of A-Hjort. For product management, a Struct PIM system is used, with Rackbeat as an integrated Inventory Management System. This ensures the ability to manage both product line, inventory, procurement, and prices. ​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌‍‌​‌‍​‌‌‌​‌‍‌‍​‌‍‌‌​​‍‍‌‍​‌‍‌‍‌​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‍​‌‍‌‌​​‍‍‌‍‌​‌‍​‌‌‌​‌‍‌‍​‌‍‌‌​​‍‍‌‍​‌‍‌‍‌​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​‌‍‌​‍​‍‌‍‍‌‌‌​‌‍‌‌‌‍‌‌‌‌‌​‌‍‌‌​​‌‍‌‌‌​​‍​​‌​​‍​‌​​‌‍​‍​​‌‍​‌​‍‌‍‍‌‌‌​‌‍‌‌‌‍‌‌​​‍​​‌​​‍​​‌​‌​​​​‌‍​‍‌​‌​‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍​‌‍‌‍‌‍‍‌‌‍‌‌‌‍​‌‍‌​‌‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍‍‌‌‍‍‌‌‌‍‌​‌‍‌‌‌​​‌‌​‌‍‍​‌‌‌‍‌‌‌‍​‌​​‌‍​‌‍​‌‌‍‍‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍​‍‌‌

The frontend is built as a single-page application in a Jamstack setup. This gives A-Hjort the ability to scale the site’s capabilities during peak seasons such as Black Friday and the holidays, while ensuring stability.